Crain’s New York Business

Crains“…She’ll walk into trading rooms unannounced – ‘at lunchtime, when they’re in a receptive mood’ – slip back the lid of her basket and start distributing samples. ‘I look like Little Red Riding hood,’ she says, ‘but I want to get my food into people’s mouths anyway I can. Once they taste my product, I know I’ll have clients.’

…Right now, Lighten Up, New York is doing about 300 sandwiches,salads and hot entrees a day, adding $1,000 to $1,500 in daily revenues, or toughly $30,000 a month. [Ms. Clearsen] has brought in six full- and five part-time employees to handle the work…”